Wizarding World
Agency:
Pentagram
Partner In Charge:
Emily Oberman
Team:
Laura Berglund
Tim Cohan
Lisa Grant
Michael Houtz
Jeremy Mickel
Matt Varner
Meredith Zerby
The Wizarding World is J.K. Rowling’s original magical universe encompassing the stories of Harry Potter, Fantastic Beasts, and more.
This concept embodies the original format of the Harry Potter story, the books. But the pages of this book are represented by the leading characters’ wands. The custom drawn typography combines attributes from Harry Potter (the lightning bolt) and Fantastic Beasts (the spikes and barbs) to create a unique new character set.
We also developed logos and custom typography for theatrical and gaming properties within the Wizarding World universe. They each have their own concept but fit nicely within the Wizarding World visual language.
Scope: Theatrical Logo, Custom Typeface Design, Logo Localization