Academy for Teachers is an organization that provides master classes with accomplished professionals and celebrities for New York City teachers. The three components of the mark form both an ‘A’ and a ‘T’, and represent the three types of schools in which its teachers work: public, private, and charter schools. Those geometric pieces dance around and overlap in a selection of bright and vibrant colors to create an active and playful brand system that comprises stationery, banners, website, social media, apparel, direct marketing materials, and more.

Scope: Brand identity System, Website