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Abu Dhabi Signage & Wayfinding Master Plan


Selbert Perkins Design

Partner In Charge:

Clifford Selbert


Will Ayers



Tim Cohan

The Abu Dhabi Street Signage master plan encompasses everything from street and district naming to environmental graphic design to mapping technology recommendations. The signage system includes identity, direction, information, regulation, and amenities. All elements are designed to mount to a universal “smart pole” that allows for flexibility and utilize porcelain enamel for a lifespan of up to 25 years. All signs are assigned QR codes that connect to a central database for maintenance purposes. About 20,000 street signs have been installed so far. Phases two and three will roll out the vehicle direction signage and the pedestrian direction and information system respectively.

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