top of page

Fantastic Beasts And Where To Find Them


Warner Bros.


Partner In Charge:

Emily Oberman


Tim Cohan

Typeface Consultant:

Jeremy Mickel

Project Span:

May 2015 – January 2016

In 2015 Pentagram was tasked with developing the identity for the first installment of a new theatrical series in J.K. Rowling’s Wizarding World. We collaborated closely on the project with the team at Warner Bros. Pictures and The Blair Partnership. The logo takes cues from the Harry Potter franchise, but integrates specific characteristics from the plot to form a unique identity that still feels familiar to fans.


Based on the logo we developed a complete custom typeface aptly named Fontastic Beasts. It consists of two weights—Roman and beastly—that are intended to be used interchangeably. We created localizations for several international markets, which meant finding new ways to integrate the signature components and an “FB” monogram for shorthand in social media.

We also had the surprise pleasure of seeing it parodied on the Daily Show—it really takes on a different meaning with the change of one letter!

Parody Compilation 1_Fantastic
More from the Wizarding World
bottom of page